No fluff — just what actually works for getting loft insulation and boarding contractors more (and better) leads.
If you've ever paid for a lead only to be the fifth contractor to call, you already know the problem. Here's why exclusive leads change the maths for a loft business — and how to spot the difference.
Read the guide →Why the first installer to call almost always gets the quote — and how to make sure it's you.
Read →A straight answer on ad budgets, cost per lead, and what to expect in your first 90 days.
Read →The marketing and lead systems that let you grow a loft business without the feast-and-famine.
Read →Shared-lead platforms sell the same enquiry to several contractors at once. On paper it looks cheap. In practice, you're not buying a lead — you're buying a race. The homeowner gets five calls, picks the fastest or cheapest, and the other four installers have paid for nothing.
Say a shared lead costs less up front but converts one time in eight because you're competing on every call. An exclusive lead might cost more, but if it converts one time in three because the job is yours alone, your true cost per booked job is far lower — and you're not racing to the bottom on price to win it.
That's the standard every Cleeo lead is held to. It's also why we hand you the first ones free — the quality speaks for itself once it's on your own jobs.
Get exclusive loft leads free →Homeowners enquire when they're in the mood to sort it — usually sat with a laptop, comparing a couple of firms. That window is short. Call within five minutes and you're talking to someone still switched on. Call the next day and they've moved on, gone cold, or already booked someone quicker.
Cleeo sends every lead the moment it lands, so you're never the installer who called too late.
Get leads the second they land →There's no single magic number, but there is a sensible starting point. For a steady flow of loft enquiries, most contractors do well starting from around £500 a month in ad spend, then scaling as the numbers prove out. That budget is paid directly to Meta — it's separate from any management fee, and it's always yours to control.
Give the algorithm enough budget and enough leads to learn from, keep the creative fresh, and your cost per lead trends down over time. That optimisation is exactly what our ad management handles.
See how our ad management works →The thing that stops most loft businesses growing isn't the work — it's the feast-and-famine of leads. A big month of referrals, then three quiet weeks. You can't hire a second crew on a pipeline you can't predict.
Once leads are steady and measurable, scaling becomes a decision instead of a gamble. That's the whole point of what we build for loft contractors: free leads to start, ads to make them steady, and a site that makes them count.
Start with free leads →Register your interest and put the advice to work with your first free loft leads.
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