No fluff — just what actually works for getting solar, insulation and heat pump installers more (and better) enquiries.
If you've ever paid for a lead only to be the fifth installer to call, you already know the problem. Here's why exclusive leads change the maths for an install business — and how to spot the difference.
Read the guide →Why the first installer to call almost always gets the quote — and how to make sure it's you.
Read →A straight answer on pricing per lead, what moves the number, and how to work out what an enquiry is worth to you.
Read →The marketing and lead systems that let you grow an install business without the feast-and-famine.
Read →Shared-lead platforms sell the same enquiry to several installers at once. On paper it looks cheap. In practice, you're not buying a lead — you're buying a race. The homeowner gets five calls, picks the fastest or cheapest, and the other four installers have paid for nothing.
Say a shared lead costs less up front but converts one time in eight because you're competing on every call. An exclusive lead might cost more, but if it converts one time in three because the job is yours alone, your true cost per booked job is far lower — and you're not racing to the bottom on price to win it.
That difference bites hardest on bigger-ticket work. A solar and battery quote or a heat pump install is a considered purchase, and homeowners who feel pestered by five firms in an afternoon tend to go quiet on all of them.
That's the standard every Cleeo lead is held to. It's also why we hand you the first ones free — the quality speaks for itself once it's on your own jobs.
Get exclusive leads free →Homeowners enquire when they're in the mood to sort it — usually sat with a laptop, comparing a couple of firms. That window is short. Call within five minutes and you're talking to someone still switched on. Call the next day and they've moved on, gone cold, or already booked someone quicker.
It holds true whichever sector you're in. Whether the enquiry is for solar, insulation or a heat pump, the homeowner is at the researching stage and the first installer to answer sets the terms of the conversation.
Cleeo sends every lead the moment it lands, so you're never the installer who called too late.
Get leads the second they land →The honest answer is that it depends on your sector and your patch — but on pay-per-lead you never have to guess at a marketing budget to find out. We fund and run the campaigns, you agree a fixed price per lead for your sector and area before anything lands, and that price is the whole of your cost. There's no retainer, no setup fee and no ad account for you to top up, so the only number you need to weigh up is what one enquiry is worth to you.
Work backwards from your own numbers instead of guessing. If you know roughly what an install is worth and how many quotes you convert, you know what you can sensibly pay for an enquiry — and because the price is agreed up front, your cost per booked job is something you can plan around rather than discover at the end of the month.
If you'd rather own the campaigns in your own name and run the spend yourself, that's a different route and we manage that separately.
See how we generate your leads →The thing that stops most install businesses growing isn't the work — it's the feast-and-famine of leads. A big month of referrals, then three quiet weeks. You can't hire a second crew on a pipeline you can't predict.
Adding a second sector is often the easiest way to smooth the year out. An installer doing solar in summer and insulation through the colder months keeps crews busy on the same overheads, and the enquiries come from the same kind of homeowner.
Once leads are steady and measurable, scaling becomes a decision instead of a gamble. That's the whole point of what we build for installers: free leads to start, a fixed price per lead to keep them coming, and a site that makes them count.
Start with free leads →Register your interest and put the advice to work with your first free leads.
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